Cold Emails: Best Practices & Templates

Cold Emails: Best Practices & Templates



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A perfect cold email template builds up an easy communication process and helps in generating new potential customers.

Before creating templates, we all should know that the subject line makes the first and ever-lasting impression on the recipient’s mind. So it’s better to develop an attractive subject line:

 1. Make the subject line very specific. If it conveys instantly what the rest of the email is all about, then it wins the confidence of the recipient. They start valuing the credibility of your service.

 2. You can arouse the curiosity among the reader by creating a subject line which indirectly asks them a relevant question related to the email body.

 3. It is always better to include the information in the body of the mail which is mentioned in the subject line; otherwise, the attractive subject line might give you better open rate but pathetic response rate.

Important Structure Rules in a Cold Email:

One should follow some essential structure rules while crafting the email; such as a great opening line, clearly mentioned objective, and CTA (call-to-action) specified in separate paragraphs. Sometimes breaking the paragraph into bullet points gives the email a clean and professional look.

You should use simple language, short and crisp sentences to keep the readers interested. Getting straight to the point and explaining the purpose in the introductory sentences builds up an interesting cold email.

Follow Up Rules:

The basic follow up rule is:

All the leads will not be converted as customers. You have to scrutinize the leads and qualify or disqualify them carefully. There is no point in wasting time on leads who explicitly said that they are not interested.

Check out some of the best and effective email templates that can work for your business:

1) A precisely personalized cold email template for decision makers:

A nicely crafted email works in the best way to communicate with your new customer. It effectively increases the chances of meeting up with the prospect or getting a response from them. The more the rate of personalization the more it becomes active in connecting with the decision maker.

By going through their services, you can understand the challenges they are facing to satisfy their customer and then subtly offer them with the right solutions which can resolve those.


2) Cold email having useful resources:

Most of the time we are too busy to oblige with the sender when they ask for our time. It’s better to share some useful information and resources so that they reply if they find it useful for their business.


3) Generic cold email:

Most of the times personalized email works but at the same time, you have to invest a considerable amount of time in crafting those emails.

Your outreach list should include not only the decision maker but also high profile influencer. So it is not necessary to hyper-personalize the emails while sending it to the recipient. Find some of the examples of a generic cold email:


4) Emails having statistical information:

Most of the decision makers in an organization wants to see convincing facts and figures. Statistics giving clear information about the performance catches their attention, and if the information hits their pain point, they will be motivated to purchase your service.


5) Cold email to contact competitor’s customers:

Many times your competitors will be having best of the customers. It’s never too late to get in touch with these customers if you can provide them the same services at competitive prices. You could write the email that will convince them to purchase your services instead of your competitor’s services. The mail should be carefully developed without badmouthing the services of your competitor.


6) Catching their attention by breaking the norm:

It is normal for recipients to delete cold emails as soon as they see it in their inbox. In this case, you have to provide them with a strong reason as to why they should not delete your email. It should be crafted with a compelling message which they find difficult to ignore.


7) Cold email with social proof:

Any email with social proof can help in winning the trust of the customers. It builds up the brand of the company. As most of the customers are available on social media, this acts hugely in winning the trust of the customers. You can mention the names of your loyal customers who share the same preferences, interests, priorities and buyer’s persona. LinkedIn connections can also be shared so that you can win the recipient’s trust.



Cold emails are necessary for the sales process as it is the first stage of connection with the potential customer. The first impression should make a mark of your brand. Share relevant content and keep the communication open by giving them an option for getting in touch with you.

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