48 Successful Companies Using Salesforce CRM

The enterprise technology industry is one of the most profitable markets in the world. It is also one of the most competitive. From new software to specialized services, thousands of companies in this industry fight tooth and nail to grab the next customer.

However, there is one challenge these companies face that’s holding them back. And that is, finding out which companies would purchase their product or service. Sure, identifying potential customers is a challenge in any industry. However, this is much more challenging in the enterprise technology industry, as most companies choose to be discreet about their tech stack.

In a world where data-driven marketing is the only acceptable form of marketing, this lack of customer data can be daunting. But fear not! That’s what we’re here for at InfoClutch. We’re experts at finding B2B customer data and are more than willing to provide such data.

In this blog, our focus will be on Salesforce CRM. We will highlight some of the most successful companies using Salesforce CRM, why they use it, and how to gain additional information on them. And in case you are ready to buy a more comprehensive Salesforce CRM users list, you can purchase it here.

Understanding Salesforce CRM

If you are reading this blog to find data to help you make informed business decisions, there are some things you need to understand before learning about the companies that use Salesforce CRM. Mainly, what it is, what it can do, and why it is used. Let’s start off with the first one.

What is Salesforce CRM?

Salesforce CRM refers to multiple software and applications developed by Salesforce to help businesses manage customer relationships. This includes the company’s flagship cloud-based platform, as well as any application or module that performs specific customer relationship management functions.

In essence, it is a software developed by Salesforce that centralizes data and enables sales, marketing, service, and commerce teams to collaborate.

Launched in 1999, it was one of the world’s first cloud-based enterprise software. Since then, it has redefined the world of CRM technology, pioneering new technology and becoming a market leader.

Now, Salesforce is used by thousands of companies worldwide, both global enterprises and SMBs. So, how did Salesforce achieve this? Let’s take a look!

Why do companies use Salesforce CRM?

There are many reasons a company might choose one CRM technology over another. Salesforce CRM, in particular, offers many advantages that nudge customers toward it. Some of them include:

1) Scalability

Salesforce CRM is highly scalable. It can adapt to a user’s growing business needs and support a business from its startup stage all the way to becoming a global corporation.

2) Customizability

Salesforce CRM is also incredibly customizable. Even before implementation, it can be customized to meet a business’s specific requirements. It also offers industry-specific versions of its platform, as well as over 9,000 applications via its AppExchange feature.

3) Integration

As the world’s most popular CRM application, its integration capabilities are a step above the rest. It can integrate with thousands of enterprise software on the market. It can even integrate with custom applications via its API.

4) Broad Application

Salesforce can be used to manage various aspects of customer relationship management, including:

• Sales
• Marketing
• Customer Service
• E-Commerce

5) Extensive Functionality

Salesforce CRM can perform numerous functions, such as:

Sales

• Lead management
• Sales forecasting
• Sales automation
• Opportunity management
• Quote-to-cash

Marketing

• Campaign management
• Personalization
• Email automation

Customer Service

• Case management
• Multi-channel support
• Self-service portal management
• Field service management
• Service analytics

Analytics & AI

• Reporting and analytics
• AI-powered insights

With these incredible advantages, it’s no surprise that Salesforce CRM is successful. But how successful is it really?

How successful is Salesforce CRM?

Salesforce claims that there are over 150,000 companies using Salesforce CRM today. And, according to a verified Salesforce partner, the list of Salesforce CRM users includes 90% of Fortune 500 companies.

However, the list of companies using Salesforce CRM is not just limited to the largest corporations. Even smaller businesses are known to use Salesforce CRM. You can see this if you look at the market share of various vendors in the CRM industry.

As you can see here, Salesforce dominates the CRM market. Even Microsoft, the second-most popular CRM vendor, has a market share that’s less than a quarter of Salesforce.

This does not mean that Salesforce has free rein in the market. Microsoft, with its Windows operating system, Microsoft has a much wider reach it can use to grow its business. Similarly, both SAP and Oracle are leaders in the enterprise software category and have their own expertise. Adobe is the only exception as it is a new entry into the industry, but it has become incredibly popular in a short time.

Now that we know a little bit more about Salesforce, let’s take a look at some of the top companies using Salesforce CRM.

48 Successful Companies Using Salesforce CRM

There are thousands of companies that use Salesforce CRM. Here, we look at some of the most successful among them.

Purchase a more comprehensive Salesforce CRM Users List here.

How are these companies using Salesforce CRM?

The list of companies using Salesforce CRM includes businesses from all over the world and across industries. Here is a brief description of how some of the top companies using Salesforce CRM use it.

Automotive Industry

The automotive industry is one in which manufacturers typically maintain a relationship with their customers that lasts a few years. This is due to the need to provide routine maintenance and aftermarket sales, as well as the dealership model used by many automobile companies.

Toyota

Headquarters:	Toyota City, Aichi, Japan
Revenue:	JPY 48.037 Trillion (Approx. USD 314.428 Billion)
Number of Employees:	383,853

Toyota is the world’s largest automobile manufacturer, based on the number of units sold. It is known for its line of affordable passenger and commercial vehicles, though it also owns a luxury automobile brand as well.

A news report claimed that Toyota is currently using Salesforce’s Automotive Cloud, a CRM suite tailor-made for the automotive industry. Toyota is using this platform to collect customer and service data for the units they sell.

Ford Motor Company

Headquarters:	Dearborn, Michigan, USA
Revenue:	USD 184.992 Billion
Number of Employees:	171,000

Ford Motor Company is the largest automobile manufacturer in the United States. Known for introducing the assembly line, Ford is an iconic brand with over a century of history and operations worldwide.

According to a customer success story, Ford is using multiple Salesforce applications and modules, including Salesforce Platform, Sales Cloud, and CRM Analytics. It uses this setup to track orders, automate service requests, and other actions.

Healthcare Industry

The healthcare industry comprises of healthcare service providers, health insurance providers, pharmaceutical companies, and manufacturers of medical technologies. All of these require a close relationship with customers due to the need for personalization and customer data, which Salesforce CRM provides.

UnitedHealthcare

Headquarters:	Minnetonka, Minnesota, USA
Revenue:	USD 298.208 Billion
Number of Employees:	125,000
Industry:	Health Insurance

UnitedHealthcare is a subsidiary of UnitedHealth Group, one of the largest healthcare companies in the world. This division is mainly responsible for providing health insurance and managed health services.

The company is currently using Salesforce’s Health Cloud, a CRM suite designed for the healthcare industry, according to a customer success story. Additionally, it is also using Salesforce’s Service Cloud and Marketing Cloud, along with a multitude of modules.

Pfizer

Headquarters:	New York City, New York, USA
Revenue:	USD 63.627 Billion
Number of Employees:	101,261
Industry:	Pharmaceutical

Pfizer is one of the largest pharmaceutical companies in the world. The company makes some of the most commonly used medications in the U.S., including Advil and Ozempic.

An online report claims that Pfizer is using the Salesforce Platform to unify customer data across all its departments. It is also reported that the company is using Agentforce, Salesforce’s Agentic AI-powered CRM tool.

Thermo Fisher Scientific

Headquarters:	Waltham, Massachusetts, USA
Revenue:	USD 42.879 Billion
Number of Employees:	125,000
Industry:	Biotechnology

Thermo Fisher Scientific is a biotechnology firm that manufactures laboratory equipment and supplies, engages in bioproduction, provides specialty pharma services such as drug development and clinical trial logistics, and develops technology for chemical analysis.

An employee of the company uses the job title of Salesforce Business Analyst in an online profile. The profile also describes how the company uses Salesforce for its CRM needs.

Banking, Finance & Insurance Industries

The banking, financial services, and insurance industries are some of the industries where maintaining customer relationships and centralizing customer data is incredibly important. This is why many in the industry use CRM software like Salesforce.

JPMorgan Chase

Headquarters:	New York City, New York, USA
Revenue:	USD 177.556 Billion
Number of Employees:	317,233
Industry:	Banking

JPMorgan Chase is an American banking corporation. It provides consumer, commercial, community, and investment banking services. It also provides asset management and financial transaction processing services.

An online report mentions in passing that JPMorgan Chase is a long-time customer of Salesforce CRM. According to the report, it uses the Financial Services Cloud, a CRM suite built for businesses in the finance industry.

Citigroup

Headquarters:	New York City, New York, USA
Revenue:	USD 81.139 Billion
Number of Employees:	198,004
Industry:	Financial Services

Citigroup is a global financial services holding company. It provides numerous financial services across the world, including both consumer and commercial banking, wealth management, trading and underwriting solutions, payment services, and institutionalized commercial services.

The company has posted a job opening on its website seeking a developer for Salesforce’s Marketing Cloud. This implies that Citigroup is currently using at least one Salesforce CRM application.

Transamerica

Headquarters:	Baltimore, Maryland, USA
Revenue:	USD 6.101 Billion
Number of Employees:	10,400
Industry:	Insurance

Transamerica is an American insurance company. Their products include life and corporate insurance packages. They also offer financial services like retirement plans and employee wellness programs.

A news report claims that Transamerica is using Salesforce CRM. According to it, the company uses the platform to centralize customer data, bring customers, advisors, and agents onto one single platform, and provide personalized services to customers.

Telecommunications Industry

In the telecommunications industry, a speedy and accurate customer relationship management system is vital. Telecommunications companies that use Salesforce CRM utilize it to track customer interactions, manage their plans, provide timely customer support services, and similar actions.

Verizon

Headquarters:	New York City, New York, USA
Revenue:	USD 134.788 Billion
Number of Employees:	99,600

Verizon is an American telecommunications company. It is the largest wireless carrier in the United States and the second-largest telecom operator in the world in terms of revenue.

Deloitte, a verified Salesforce partner, had published a case study detailing Verizon’s use of Salesforce CRM. According to it, Verizon uses the CRM to set up an omnichannel customer platform to capture leads and provide customer support.

AT&T

Headquarters:	Dallas, Texas, USA
Revenue:	USD 122.336 Billion
Number of Employees:	140,990

AT&T, formerly called the American Telephone and Telegraph Company, is an American telecommunications company. It is the successor to the Bell Telephone Company, which was founded by the inventor of the telephone, and once held a near-monopoly in the United States.

AT&T’s implementation of Salesforce CRM is detailed in a news report. According to it, AT&T had implemented Salesforce Customer 360, which allows it to centralize customer data from interactions across multiple channels.

IT & Technology Industries

The IT & technology industries are known for their rapid development of new technologies. This causes customer demands to change just as rapidly, leading companies in the industry to rely on CRMs like Salesforce to keep up.

Amazon Web Services

Headquarters:	Seattle, Washington, USA
Revenue:	USD 107.556 Billion
Number of Employees:	146,094

Amazon Web Services, or AWS, is a subsidiary of Amazon that provides managed IT services. Its services include cloud computing, web hosting, and hyperscaling services.

A customer success story published by Salesforce details AWS’s use of its CRM. According to it, AWS uses Salesforce CRM to consolidate customer data to streamline its sales and marketing efforts.

IBM

Headquarters:	Armonk, New York, USA
Revenue:	USD 62.753 Billion
Number of Employees:	293,400

IBM is a technology conglomerate. It is a pioneer of IT and computer technology, dominating the industry for decades. Currently, its focus is on providing IT services and developing AI-based technology.

Salesforce published a customer success story about IBM’s use of its CRM. According to it, IBM uses Salesforce CRM to support its customer service activities, centralize customer data, and enhance its sales activities.

Retail Industry

One of the vital aspects of succeeding in the retail industry is a robust supply chain system that can adapt to customer preferences. This is why retail companies using Salesforce CRM prefer to use it, as it can consolidate customer data and deliver it to the right people.

Target

Headquarters:	Minneapolis, Minnesota, USA
Revenue:	USD 106.566 Billion
Number of Employees:	440,000

Target is an American retail chain known for offering trend-forward merchandise at lower prices. It is the seventh-largest retail chain in the United States and has more than 2,000 stores nationwide.

An online job posting for a senior engineer position includes Salesforce CRM among the technologies they are responsible for. This implies that Target is currently using at least one version of Salesforce CRM.

Macy’s

Headquarters:	New York City, New York, USA
Revenue:	USD 23.006 Billion
Number of Employees:	94,189

Macy’s is an American department store chain based in New York. It is the largest department store chain in the United States and owns one of the largest department stores in the entire world.

A verified Salesforce partner published a case study detailing Macy’s implementation of Salesforce CRM. According to it, the company implemented the CRM to enhance its e-commerce operations, provide customer support services, and track the customer lifecycle.

Entertainment Industry

The entertainment industry is one of the least likely industries where a CRM is vital, as companies in the industry produce media that appeals to multiple groups and does not require personalization. However, many businesses in the industry have shown to use Salesforce CRM in creative ways.

The Walt Disney Company

Headquarters:	Burbank, California, USA
Revenue:	USD 91.361 Billion
Number of Employees:	233,000

The Walt Disney Company is one of the largest entertainment corporations in the world. It is involved in the production of movies, serialized shows, music, animation, and more.

The company’s use of Salesforce CRM is detailed in an online report published by Salesforce. It claims that Disney uses Salesforce Customer 360 to analyse the market performance of its media properties and collect customer data for analytics.

NBCUniversal

Headquarters:	New York City, New York, USA
Revenue:	USD 45.108 Billion
Number of Employees:	60,016

NBCUniversal is an American mass media and entertainment conglomerate. It owns the National Broadcasting Company, one of the Big Three U.S. television networks, and Universal Studios, one of the largest Hollywood film studios. It is currently a subsidiary of Comcast.

Salesforce published a report on NBCUniversal’s use of Salesforce CRM. According to it, the company uses the platform to target advertisers by consolidating customer data, personalizing outreach campaigns, and improving marketing automation.

Consumer Goods & Personal Care Industries

Companies selling consumer goods and personal care products need to keep a close eye on customer preferences to market their products effectively. Salesforce CRM, with its centralized data and advanced data analytics, helps these companies do just that.

Procter & Gamble

Headquarters:	Cincinnati, Ohio, USA
Revenue:	USD 84.039 Billion
Number of Employees:	91,985
Industry:	Consumer Goods

Procter & Gamble, commonly called P&G, is a global consumer goods conglomerate. It sells thousands of products across various categories, including hygiene, cleaning, and grooming.

According to a customer success story published by Salesforce, a division within P&G responsible for selling professional cleaning products uses the CRM to centralize customer data, assign agents, and provide rapid customer support services.

L’Oréal

Headquarters:	Clichy, Île-de-France, France
Revenue:	EUR 43.48 Billion (Approx. USD 50.542 Billion)
Number of Employees:	89,945
Industry:	Personal Care (Beauty)

L’Oréal is a French company known for its high-quality personal care products, especially in the beauty segment. It sells both consumer-grade products as well as ones used in professional settings.

A customer service story published by Salesforce goes into detail about L’Oréal’s use of its CRM. According to it, L’Oréal uses Salesforce CRM to personalize customer interactions, improve customer support, and consolidate customer data to create personalized beauty products.

Food & Beverage Industry

There is no unique way businesses in the food and beverage industry use Salesforce CRM. Some could use it to run analytics on customer data at scale to design more effective products, while others could use it to improve relations with wholesalers and retailers, who can technically be considered customers.

Coca-Cola

Headquarters:	Atlanta, Georgia, USA
Revenue:	USD 47.061 Billion
Number of Employees:	47,857

Coca-Cola is among the top two packaged beverage producers in the world. Apart from its eponymous beverage, it sells numerous products under various brand names, including Fanta, Sprite, Minute Maid, and Fresca.

According to a customer success story published by Salesforce, the German division of Coca-Cola is currently using Salesforce CRM. According to it, the company is using the CRM to enhance its field service delivery by connecting its agents with bottling partners and distributors.

The Hershey Company

Headquarters:	Hershey, Pennsylvania, USA
Revenue:	USD 11.202 Billion
Number of Employees:	21,000

The Hershey Company is an American chocolate company known for producing numerous iconic chocolates, including Hershey’s Kisses, Reese’s, Jolly Rancher, Rolo, and Milk Duds.

The company’s profile on an online job portal lists Salesforce CRM as one of the technologies it currently uses. However, the specific way it uses the CRM is not mentioned anywhere in the profile.

Energy Industry

Energy companies that use Salesforce CRM typically utilize the platform to offer customer support, track orders, and manage customer profiles to provide timely and accurate service delivery.

Schneider Electric

Headquarters:	Rueil-Malmaison, Île-de-France, France
Revenue:	EUR 38.153 Billion (Approx. USD 44.345 Billion)
Number of Employees:	176,962

Schneider Electric is a global corporation that provides energy management and automation services. It provides these services to homes and residential buildings, but also to office spaces, data centers, infrastructure installations, and industrial operations.

Based on a customer success story published by Salesforce, Schneider Electric is using multiple Salesforce CRM modules. It is used to identify and convert leads, deliver personalized customer experiences, and run analytics on customer data.

GE Vernova

Headquarters:	Cambridge, Massachusetts, USA
Revenue:	USD 34.935 Billion
Number of Employees:	76,800

GE Vernova is a global energy company that provides power and energy solutions. It designs, manufactures, and services technologies for wind, nuclear, hydro, steam, and fossil fuel-based power.

A job posting for a sales operations lead made by the company lists the use of Salesforce CRM as a key responsibility. This implies that GE Vernova is using Salesforce CRM for lead management at least.

Aviation Industry

The aviation industry consists of both service providers and manufacturers of aircrafts, parts, and components. Both types use CRMs like Salesforce to track customer preferences and specifications to deliver personalized customer experiences.

The Emirates Group

Headquarters:	Dubai, UAE
Revenue:	AED 145.43 Billion (Approx. USD 39.594 Billion)
Number of Employees:	121,223

The Emirates Group is a holding company centred around Emirates Airlines. It not only owns the airline, but also offers services such as logistics and tourism packages.

The company had posted a job opening for a Salesforce CRM Officer. This implies that Emirates is currently using Salesforce CRM. The posting does not mention the actual role played by the CRM in their business. However, the Sales Cloud module is mentioned, suggesting it is used to manage the sales side of the business.

GE Aerospace

Headquarters:	Cincinnati, Ohio, USA
Revenue:	USD 38.702 Billion
Number of Employees:	53,000

GE Aerospace is the spiritual successor of General Electric, the iconic company founded by Thomas Edison. It grew out of its aviation division and currently manufactures components and parts used in the aviation and aerospace industries.

According to a customer success story, the company had implemented Salesforce CRM back when it was still called GE Aviation. From the story, it can be seen that the company used the CRM to centralize customer data and facilitate collaboration between the sales and marketing teams.

Manufacturing Industry

The manufacturing industry is a diverse industry that is connected to every other industry in some way. Perhaps this is why manufacturing companies using Salesforce CRM utilize it to manage every activity under the gamut of customer relationship management.

Canon

Headquarters:	Ota City, Tokyo, Japan
Revenue:	JPY 4.5098 Trillion (Approx. USD 29.516 Billion)
Number of Employees:	170,340

Canon is a Japanese manufacturer best known for its professional cameras. In fact, it is among the top two in the industry. However, it is also one of the world’s top manufacturers of copiers and printers as well.

A customer success story published by Salesforce details Canon’s use of its CRM. According to it, Canon uses Salesforce CRM for various activities. These include capturing customer activity, assigning representatives while avoiding conflicting workflows, consolidating customer data, and enhancing field service operations and marketing activities.

3M

Headquarters:	Maplewood, Minnesota, USA
Revenue:	USD 24.575 Billion
Number of Employees:	66,836

3M is an American manufacturing conglomerate. It manufactures over 60,000 products, including consumer goods, industrial supplies, safety equipment, and office supplies.

According to a customer success story published by Salesforce, 3M had been using Salesforce CRM for many years. It uses the CRM to analyse customer data, identify key customers, streamline sales, and manage integrated multi-channel marketing campaigns.

Fashion & Apparel Industry

The fashion and apparel industry is a volatile industry known for rapidly changing customer preferences and where brand loyalty is incredibly important. A CRM like Salesforce can help companies in this industry track customer preferences and foster brand loyalty across multiple channels.

Adidas

Headquarters:	Herzogenaurach, Bavaria, Germany
Revenue:	EUR 23.683 Billion (Approx. USD 27.497 Billion)
Number of Employees:	62,035

Adidas is a German company known for producing sportswear and athletic apparel. It is one of the two largest sportswear manufacturers in the world and has high visibility across various sporting events.

A blog post made by Salesforce goes into detail about how Adidas is using its CRM. According to it, Adidas is using Salesforce CRM to consolidate customer data and use it to personalize email marketing campaigns that build brand loyalty.

ALDO

Headquarters:	Montreal, Québec, Canada
Revenue:	USD 10 Billion
Number of Employees:	47,269

ALDO is a Canadian fashion retailer. The company is known for its wide range of leather-based footwear and fashion accessories. It has operations all over Canada and some parts of the United States.

Salesforce published a customer success story that details ALDO’s use of its CRM. It claims that ALDO uses Salesforce CRM for various activities. These include analysing customer behavior, forecasting demand, providing customer support, and personalizing outreach campaigns across multiple channels.

Hospitality Industry

Customer experience has always been the biggest concern for businesses in the hospitality industry. A CRM like Salesforce helps them keep track of their customers’ preferences and deliver services that enhance this customer experience.

Marriott International

Headquarters:	Bethesda, Maryland, USA
Revenue:	USD 25.1 Billion
Number of Employees:	418,000

Marriott International is a global hospitality chain. It owns and manages numerous hotels and resorts across the world and is known for providing luxury hospitality services.

An announcement made by Salesforce mentions in detail how Marriott uses its CRM platform. According to it, Marriott uses Salesforce CRM as the core of its customer recognition platform, a loyalty program that tracks customer interactions and preferences to provide personalized experiences.

Hilton

Headquarters:	McLean, Virginia, USA
Revenue:	USD 11.174 Billion
Number of Employees:	450,000

Hilton is an American multinational hospitality company. It manages and franchises over 7,000 properties, including hotels, resorts, and timeshare properties, spread across the world.

A senior employee from Hilton claims in an online profile that their role involves using Salesforce CRM for various activities. However, any specific information on Hilton’s use of Salesforce CRM is not mentioned in the profile.

Nonprofit Industry

It’s not only profit-seeking companies that use Salesforce CRM. Even nonprofits and NGOs also use it to manage relationships with volunteers and donors, as can be seen below:

American Red Cross

Headquarters:	Washington, D.C., USA
Revenue:	USD 3.845 Billion
Number of Employees:	17,967

The American Red Cross is a nonprofit that provides emergency relief to millions of Americans every year. It offers medical and rescue assistance, training, and preparedness services through its vast network of volunteers.

Salesforce had published a customer success story highlighting the organization’s use of its CRM. According to it, the Red Cross uses Salesforce CRM to identify potential volunteers and donors and build relationships with them.

United Way

Headquarters:	Alexandria, Virginia, USA
Revenue:	USD 75 Million
Number of Employees:	245

United Way is an American nonprofit with a focus on education, financial stability, and health. It does this by investing in local programs and working with other nonprofits and NGOs.

Accenture, a verified Salesforce partner, published a report about United Way’s implementation of Salesforce CRM. In it, it is mentioned that United Way of Metropolitan Dallas, an autonomous unit of United Way, uses the CRM to build relations with volunteers and donors.

Other Industries

The list of companies using Salesforce CRM is not limited to the industries mentioned above. Here are a few more companies using Salesforce CRM to enhance various activities:

Sony

Headquarters:	Minato City, Tokyo, Japan
Revenue:	JPY 12.9571 Trillion (Approx. USD 84.717 Billion)
Number of Employees:	113,000
Industry:	Conglomerate

Sony is a Japanese conglomerate that is involved in numerous industries. It initially started as an insurance company but has since made forays into various industries, including electronics and entertainment.

According to a customer success story published by Salesforce, Sony is currently using its CRM technology. More specifically, Sony is using Salesforce CRM to consolidate customer data to provide a more personalized customer support experience.

Deloitte

Headquarters:	London, England, UK
Revenue:	USD 70.5 Billion
Number of Employees:	500,358
Industry:	Consultancy

Deloitte is a global consultancy company, specializing in auditing and financial closing. It is the largest among the Big Four accounting firms in terms of revenue and workforce employed.

During an interview at a Salesforce event, senior employees of Deloitte talked about the company’s use of Salesforce CRM. According to them, Salesforce CRM centralizes customer data across the organization and provides valuable insights that help them grow their business.

Out of the thousands of companies using Salesforce.com CRM, these organizations only make up a tiny fraction. If you run a business that’s looking to make inroads into this industry, you will need more information. But how will you gain that information? That’s where we come in.

How to gain information on companies using Salesforce CRM

As a data provider, our recommendation is to go for a reliable data partner if you are in need of data. This is because a well-known vendor in the industry must provide accurate data to stay in the market.

For example, take a look at InfoClutch. We have been selling business data for the past fifteen years. That’s fifteen years of businesses trusting us to provide accurate data.

This is not the same with many online sources that give you such information for free. But don’t just take our word for it. Take a look at these four companies and you’ll know why we make this stand.

Costco Wholesale:

• Listed as a Salesforce CRM customer on many websites. They are an actual user of SAP’s CRM platform.

HSBC:

• Listed as a user of Salesforce CRM on many websites. They are currently using Microsoft’s Dynamics 365 CRM.

Johnson & Johnson:

• They use Veeva CRM, a CRM designed for those in the healthcare industry. They are also listed as a Salesforce CRM customer on many websites.

Accenture:

• They are another company falsely listed as a Salesforce CRM customer, while they are an actual user of Microsoft’s Dynamics 365 CRM.

If you search online for a list of Salesforce CRM users, you will see many websites listing these companies as Salesforce CRM customers. As you can see, there is little merit to such a claim.

This is why it is important to choose a trusted data partner to help you obtain accurate information.

Conclusion

Despite the rapid growth of the enterprise software industry in the last three decades, the CRM industry continues to grow without a sign of slowing down. For businesses looking for growth opportunities, this is a prime market. Especially if that business involves an alternative CRM software or specialized services for CRM users.

However, to capitalize on these opportunities, the most important resource is customer data. And where else to start than customers of the most dominant player in the market: Salesforce.

If you are in need of such data, you’ve already taken the first step by reaching here. Now all you need to do is fill in your requirements on the form on your right, and we’ll get back to you with a customized database that matches your requirements.