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What’s one of the ideal ways to strengthen your brand's presence in the minds of your customers? How do you engage with your customers without annoying them? An email newsletter. Yes, business newsletters can go a long way. It can build a killer reputation and bring a steady pool of potential clients.
Jakob Nielsen who is known to be today's Internet Guru says that Business Email Newsletters are the best to maintain customer relationship on the internet.
They have arrived and are on a breeze to offer more sophisticated service and send a targeted communication to different profiles of customers.
Email newsletters are to be designed to provide useful information and is going to be a time investment that people look forward to making. It is one of the best ways to create strong brand love and build long-term relationships with future clients. If you are looking to exponentially grow your business over time, here are some of the 9 best practices to keep a tack on:
Goal setting is a crucial aspects that determines the success of your email marketing and sets the purpose of your email newsletters. Goals that are both measurable and attainable can guide you to stay on the right track.
When launching an email newsletter, it is vital to determine how often your newsletter will go out. Is it daily, weekly, or monthly that you want to consider.
Also, identify the best strategic goals that your business may fall under to secure your opens and clicks. Are you interested in Inventory monetization? Would you like to boost your business development to promote your products or services? Or Are you inclined towards relationship building?
These questions can help you set clear objectives for your newsletters, monitor smart metrics and earn the highest possible impact on your brand.
If you want your emails to be read, consistency is the key. Just like blogging or promoting a thing on social media, sending business newsletters is now the necessity. It helps you to attract potential clients and creates a connection that makes your readers look forward to hearing from your company. The super cost-effective solution is one of the best ways to keep your customers informed of your latest offers and development.
Also, it is essential to design emails and follow a particular template which will help your readers immediately identify you when they receive your email. Branding your newsletter is one way to stand out from all the other pain emails which goes into your prospects inbox.
As mentioned in the above section, your prospects expect image-based rather than a text-based emails. For more than 80% of the marketers believed their content be more likely to be consumed if it contains visual elements. As visual content reaches your brain faster and is more understandable and easily sharable.
However, it also depends on who your target audience are and what they would like.
If you want to best communicate with your prospects and clients, email newsletters act as a strong marketing and networking tool. When it comes to email blasts, an excellent email newsletter with a good subject line will remain crucial for the success of your marketing campaign.
Regardless of how informative your content body is, your email will remain unopened if your subject line is not effective. Your email subject lines can, in fact, make or break the efficacy of the campaign. Keeping your newsletter brief, highlighting the header, presenting a call to action, building trust or just using the single word in the subject line can drastically better your open rates and offer bigger wins.
Yes, brands are built through collective impact or the lasting impression from all that is seen, heard and experienced. Sending your customers with relevant, timely and educational information will help build brand trust and brand love.
Case in Point: Say you liked a shoe and willingly opted to subscribe to the brands email list. But, if they keep sending 2-3 emails a day to buy, buy and buy, you will more annoyed rather than being interested. Instead, if they sent an educational content – like maybe about the trending styles , certain outfits that match up the shoes or something about the leather quality and how they manufacture - your customers will be more inclined to least start opening your emails and buy from you.
Your email subscribers don’t want to hear about your products and services all the time. They love to know what to do along with them.
Your email newsletter is a hub, with the spokes being your other marketing channels. Including social media icons that can connect to your companies Facebook page, LinkedIn profile, a Twitter account can serve as a secondary action for your readers to take.
If your business newsletter has a sidebar, it’s recommended to include your social media icons on the top third of your newsletter. Or, you could use the short, focused single column template at the bottom of your newsletter.
It’s always ideal to schedule your newsletter to go on the same day, same time every month so that your recipients can catch on to your brand's commitment and timeliness. You might also want to experiment sending emails at unconventional times to find out what yields you with the better results.
Focus on serving your customers with what they exactly need and the selling will practically take care of itself.
There are a plethora of laws, rules, and regulations in the world of email marketing and they apply to sending Business Newsletters too. There are acts like CAN-SPAM, GDPR, and Anti-Spam that you must be clear and aware of before you send an email newsletter.
Some of email service providers like AWeber, Constant Contact or Mail Chimp follow good ways to ensure Anti-spam law and its compliance.
The point of any marketing message is to get a proper response. Call to Action is an instruction to entice your audience to immediately respond. An effective and well-designed Call to Action will generate more engagement and sales in your marketing campaign.
Some of the Call to Action Include:
Start your trial
Meet [Product Name]
See it in action
It’s necessary to choose the right placement for these call to actions in your newsletter or an email. The most effective of them are located above the fold in the prominent location. Whether they are viewing your email on tablet, mobile, desktop or a laptop, positioning it at the right fold and placing it near the eye-catching design will ensure that that will see it.
As we understand, email newsletters allow marketers to reliably communicate with customers and prospects. Effective newsletters with proper planning and strategies can ground up your brand on a day-to-day basis.
Here we would like to share a few tips to write a stellar email newsletter that get fetch with maximum clicks and open rates:
Keep it simple, keep it catchy
Connect to trending topics and relate them to your brand.
Be consistent and unique
Use the personal touch
Thank your reader for their time.