INFOCLUTCH | APRIL 26, 2017
Seasoned marketers rarely pay selective attention to email open rates. However, it boils down to one thing, and that is the “conversion.” The path leading to sales closure begins with email clickthrough rate.
Time and again we have seen hordes of email marketers blasting spammy messages carrying unspecific subject lines at unsuspecting recipients. The subject lines of such emails may have catchy phrases that are loosely framed to draw the attention of nonspecific audience. The recipients, on the other hand, can’t be blamed for opening the bait emails only to discover irrelevant content snuck within the email body. Recipients who feel scammed may report such emails thus negatively impacting the sender’s reputation and all prospects of email delivery in the future. Ultimately, the clickthrough rate takes a beating due to this misdemeanor.
Hence, it is imperative to implement catchy subject lines that incline with the email content.
If your audience show interest towards the content you serve, they will dedicatedly read every line of the content rather than skimming. Hence, marketers must craft emails that stand out from the crowd.
While creating newsletters, start with a casual introduction and cover a range of topics such as local events and other viral news.
When you express familiarity about the events around your region, it garners the attention of the local audience. If you are targeting users across the internet covering a broader range of topics will attract the global audience.
Include links across your email backing every bit of information. Marketers promoting products can provide links to positive reviews submitted by clients.
Including links within the newsletter helps achieve two things:
It makes the newsletter an eligible medium for communicating resourceful information
When users come across important links leading to relevant information, they may click the link and explore the landing page.
• The embedded links help penetrating many online communities
Hosting content links on behalf of other companies can benefit marketers as it will be reciprocated with similar favor in return. It seems to be a cost effective way to shoulder tap new prospects.
Humans are perceptive species. It is easy to draw reader’s attention using the right images. If you are planning to launch a unique marketing solution, make sure all the promotions leading to the product launch is carried out in advance for guaranteeing a predictable reception. By triggering the user’s imagination, you can take your prospective buyers on a pre-purchase journey for envisioning the product performance and its outcome.
Do not misjudge the importance of high-quality images in content. They can be as vital as oxygen is to lungs. Stock photos are hassle free collection of improving the look and feel of the digital content. Ultimately, it is all about enticing the users to click and engage with the content.
Give readers a chance to know you up close and personal. Although, the marketers need not get highly personal, loosely discussing things outlining the circumstances about self and the staff members can propel the engagement through a sense of familiarity.
The objective should be to let users get a glimpse of your life and letting them know your business in a personal manner.
If your emails contain up for grab offers it will generate hype among the audience helping you woo prospects with attractive rewards.
You can sustain the hype by coming up with refreshing offers every month. Layering promotions with attractive offers will improve the click-through rate of newsletter and sure shot results will become visible by mid week.
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