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6 Epic Ideas for Promoting Your B2B Marketing Campaign Around Halloween

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INFOCLUTCH | OCTOBER 26, 2017

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Halloween is coming close, and it is the spooky time of the year. October is the month when sales peak officially starts. It is time to get super excited while your Halloween campaigns can help you win big sales. Halloween themed promotions offer a unique opportunity for businesses to launch some fun and exciting marketing campaigns. These developments can help your business gain interest and bring festive fun while keeping it appealing to existing customers and drive new customers through the door. It’s when business owners make a big fortune of sales through promotions and creating brand awareness.

Enjoy the candies; welcome the spirits and the energy that comes with Halloween. This holiday season grab some epic Halloween B2B marketing ideas that are actionable, proven-effective, and easy to execute ideas that you should try:

1. Use Halloween in Your Social Media Marketing:

Social media leads audience to your site. Use of an overarching theme on social media platform as per the season helps your existing audience to engage and attract new followers. Fantasies excite customers, and that’s when your business meets opportunities. October is the time when people participate in the Halloween festivities; it is then that the marketing collateral happens. Social media sites like Facebook, Twitter, Linkedin provide ample opportunities for marketers. Uploading theme based banner images and pages as per the season will boost traffic.

Share Halloween images, post and answer questions. Use Tips, Tricks and treats keep your page alive by regular interactions.

2. Customize Seasonality Email Template:

Treat your email subscribers this Halloween. It is one of the shopping times of the year when a marketer anticipates opportunities by engaging with customers and drive maximum profits out of business. Garner your shopper’s attention with discounts and convert your prospects into customers. Create a content that is relevant, brand-centric yet fun and professional. Creating right content is vital to your content marketing success.

3. Mix Educational & Promotional Content:

You may want to look at blending content with marketing promotions. The intent of Halloween content or post here may not be just a sale every time you share a newsletter or send an email. Instead, the fantasy may be an opportunity to create and share knowledge. This helps you to strengthen the relationship with your subscribers and followers.

Also, keep in mind to build public relations that help develop a public image of the company that in turn supports your future product launches, sales and broadcasts the overall goals of the organization

4. Dress Up Your Website for Halloween:

Halloween is about aspiring to dress up in different costumes and styles, and this tradition keeps the festival alive. Businesses these days work endlessly to provide the best for their customers. It’s one way to keep up the mode of your website to match the festive season. Share Halloween themed Infographics or images; write Halloween themed stories and blogs. Provide brief history on the origin of Halloween and provide information on how different cultures celebrate.

Customers these days do their shopping online, and it is essential to keep in mind to elegantly dress up your website yet keeping it simple.

5. Run A Contest:

One of the great ways to increase engagements is by running seasonal contests. The healthy activity between your company and clients is going to help your promotions. Make sure you run your contests 2-3 weeks before Halloween. Promote gift cars to your contestants and offer discounts and gifts or free shipping during the Halloween week. Acknowledge products and offer something that ultimately influences your customers purchasing decision.

6. Pair Up With Your Alliances:

Partnering with your influencers can boost sales and increase growth considerably. It also helps in delivering improved service and cost reduction. The strategy aid’s in reaping benefits during the season while you develop a formalized relationship between ventures to achieve collective business objectives.

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