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In present times, email plays an integral part of any business. Grabbing the attention of a recipient to make them click your email can be difficult when your prospects are already receiving hundreds of emails every day. No matter how well-crafted your email is, if your email doesn't get a click, it serves no purpose.
Do you have any idea of how many emails go unnoticed from your prospects inbox? Your business campaigns might have made enough sound in the market, and your strategies are all in place. It’s now time to invest yourself in sending out emails for all your prospects. Let this not be just another email that gets untouched.
Your email needs to cross through the clutter and seize your potential prospect’s interest for its click. Count on these five reliable ways that can make your email noticeable and be read amongst the email crowd.
Chances of your email being read depend on the first part of your email. Your subject line plays a principal role in driving clicks. Prospects decide to read the rest of the email based on the subject matter. Getting a response from the subscribers by gaining their attention in the inbox is by loading the lines in question with pre-headers and by letting readers know what’s in it for them. Create a sense of urgency as an action key. Locate your target audience and use lines that stand out in the inbox. It’s also proven that using emoji in a right way can resonate the click through rate by 15%. However, testing through various methodologies is the best way to reach your target subscribers.
Emails with subject lines like ‘free,’ ‘coupon’ and such group of words have a greater chance of being opened. Make sure you understand your prospects needs and be aware of what you offer while welcoming them to read your email. As lot of effort goes into getting subscribers, maintaining the right view in your reader’s eye is particularly significant. Retaining your subscribers by preventing them from unsubscribing is a greater challenge. If you promise value, make sure to deliver it.
Delight your subscribers with a warm welcome. Creating positive experiences from the very first email plays a crucial role in the email market. Make sure that your email stand out to be worthy of customer’s attention and time.
As per the data pulled by Litmus, it’s known that 59% of the users check their emails on smart phones like tablet, iPhone or similar. Mobile phones have made an incredible impact on users. Hence, it’s certain to redefine and design an email layout keeping the mobile user in mind. Most users are likely to delete an email if it doesn’t look responsive on their mobile devices.
It is important to ensure that the newsletter displayed optimally on mobile is convenient for prospects to read a long-standing email, making the experience more responsive.
One of the most familiar marketing tactics in the email world is to engage your prospect’s by powerful communication. This applies to both professional and personal email type. Getting them involved makes readers to likely read more and want more. It affects the brain in exercising to define an answer. Simple but smart questions like, “what are your views on these facts?”, “Are you prompt in following your paperwork?” can trigger browser’s attention. Your initiation in engaging prospects can be successful in converting visitors to potential clients.
Knowing your customer needs is essential. Research says that majority of sales emails are sent over the weekend as the prospects are more likely to view their emails rather on the weekday. An email sent on Wednesday has 60% chance of being clicked, whereas an email sent on Saturday or a Sunday has 68% chance of click through rate. In fact the benchmark study says that emails sent between 8 PM to 12 AM had better chance of open rates than any other period of time. Getting the timing right and sending not too many emails is also a thing to be noted to avoid being marked as spam.
To have successful conversion rate, it’s essential for the email marketer to choose words wisely and to keep it short but efficient. Also personalizing the email to the recipient and giving them what they need is one of an effective way to improve your email click-through rate.