INFOCLUTCH | NOVEMBER 23, 2016
Thanksgiving Day, one of the most awaited days of the year for shoppers as well as sellers is a couple of days away. By sending out promotional emails, businesses make their prospects aware of the offers waiting to be explored. Email marketing proves to be an effective tool for marketers and retailers in reaching their targeted audience to take advantage of the upcoming holiday season. Thanksgiving Day followed by Black Friday and Cyber Monday acts as an excellent way to attract customer, improve conversion rates and drive sales.
While focusing more on Black Friday and Cyber Monday, marketers often tend to ignore the business potential of Thanksgiving Day. That is where they commit mistakes. Thanksgiving can be optimized for branding activities, paving the way for successful results in the following days.
This is the time of the year when marketers can make the best use of their email marketing strategies. Because rather than going out in the market and facing the rush, most of the customers prefer to sit back at home and wait for offers to reach their inbox, helping them to chose what to buy and where to buy. Hence, they keep waiting for emails that will address their requirement. As a sales professional, one needs to grab this opportunity and make the most of it. But, don’t forget that prospects won’t click on all the emails they receive. The one which is compelling and attractive will only be liked and opened. So, now comes the question that how to make that happen?
To make the job easier for you, here are three simple steps that will increase the open rate of your emails on the big day.
Before going ahead with your holiday campaign for Thanksgiving, make sure that you know what your customers want and what are their concerns and fear. Based on that understanding, prepare your emails that will address their issues and compel them to take an interest in you. The first thing one should be doing is framing a subject line that is catchy enough to attract them to their inbox make them click on your email. You have to make your message stand out in the crowd and at the same time offer customers what they have been looking for this holiday season.
Making your email marketing campaign mobile-friendly should be your priority at any cost. Today most of the data is consumed on mobile devices. Hence, be it your emails or the company website, both should be optimized for mobile view. The subject line should be simple and short so that it fits into the mobile layout. The customer should be able to get a look at the entire message in a single display. A mobile optimized content will be successful in driving traffic and getting more open rates. Also, make sure that you provide your sales leads a smooth transaction experience right from your email to the point-of-sale.
About 61 percent of consumers don’t mind receiving weekly promotional emails while 28 percent prefer receiving emails more frequently, says Marketing Sherpa. So, why are you limiting your marketing efforts to Thanksgiving or Black Friday or Cyber Monday? Think about the future and act accordingly with a long-term goal. When customers are interested in hearing from you, then why to miss this great opportunity? Don’t limit your marketing campaigns only to specific days.
But while extending your emails, keep one thing in mind that you can’t repeat what you said the week before. By doing so, you are likely to end up losing customers with an increase in your unsubscription rate. With each email, you have to be creative regarding both the content as well as appearance. Segment your audience, target them accordingly and offer them attractive deals to make them buy from you. Personalize your emails to engage better with customers and make them trust you with their concerns.
Follow these steps and give a bang on start to your Thanksgiving campaigns.
All the Best!