Let’s Reclaim Thanksgiving Back From Black Friday




As we approach the Thanksgiving Day, Americans are also bracing for the greatest yearly sale where shoppers throng into stores to grab the deals. It seems paradoxical where one day we set aside to express gratefulness for all the blessings and then dashing towards the aisles soon after. Apparently, Black Friday seems to have its share of takers prompting more retailers to start the Black Friday deals to attract shoppers. Over the recent past, a newer trend is catching on, where the deals are offered on Thanksgiving night to cope with surging demand.

Having an insatiable craving for “more,” we have forgotten the value that we once had for these observances. With the increasing number of holidays being spent away from the family get together, we are allowing ourselves to be robbed of quality time. For some, it may be irresistible to skip shopping on Thanksgiving night for saving a few extra dollars on commercial wares. Who wouldn’t? Especially when you can beat the Black Friday rush? The average consumers may enjoy a portion of the holiday before the urge to shop sets in. But, the retail employees aren’t that lucky. These labors grind late into the Thanksgiving night leaving behind their festivities sooner. In 2014 alone there was a surge in petitioners who sought a change in the Black Friday habits through change.org All those who opposed the trend were those who felt Thanksgiving was the time where people should mingle with families rather than devoting to work.

The bosses who keep stores open on the Holidays are to be blamed for forcing their employees to toil hard. Nobody wants to lose the opportunity to rake those extra dollars. However, there are some who are willing to deviate from the trends by announcing holiday on Thanksgiving. It is courteous effort to give back to their employees so that they can spend some quality time with family. While consumers have felt powerless to enforce change, the reality is that consumer turnout at the end of each year keeps the trend alive. Hence, without a significant decline in the number of people who show up at the stores, it is harder for stores to pull back from keeping the store open on Thanksgiving.