INFOCLUTCH | NOVEMBER 28, 2016
It will be wrong to say that Cyber Monday is for big retailers. No matter what the size of your business is, holiday seasons are meant for everyone to take advantage of, be it the consumer or the seller. If you are running a small business, you may end up thinking that the holiday season is for big names in the industry and not for retailers like you. Well, this notion is misguiding you. Any business, small or large, with rigorous marketing strategies, can make wonders happen. Even with a lesser budget than that of well-known online retailers, small businesses still can make a difference if they have an effective marketing strategy in hand.
Here are few tactics that can help you in making most out of the Cyber Monday sale and for the rest of the shopping season in a cost-effective way.
Rather than targeting a huge crowd spread across a wider geographic location, try to focus on the local area where you work. As small businesses serve a relatively small area, it’s better for them to target local audience first and then in the coming days plan to expand. But for this holiday season, go for targeted campaigns directed towards local customers with the use of budget tools like door hangers, EDDM (Every Door Direct Mail) postcards, and Facebook advertising, etc. These marketing tools are the cheap ways to reach customers with your messages. Also, don’t forget to make use of well-placed posters, banners, wall graphics, and flyers.
Social Media Marketing is one of the popular tools among marketers wanting to reach a wider range of audience at anytime, anywhere with their marketing campaigns. Platforms like Facebook, Twitter, Linkedin, etc. will give your business massive exposure by letting you market your products and increase customer base. For instance, with the help of Facebook, you can set up targeted campaigns based on demographics such as age, gender, location, and customer interests. But remember that in social media campaigns, there are high chances of your posts getting lost in the crowd. So, make sure that your content and its presentation are qualitative and out of the box.
Everyone is unique from the other with their individual qualities and attributes. Similarly, in the field of B2B or B2C marketing, each business no matter what their size or popularity is, has some unique features that set them apart from their competition. So, try promoting that benefit of yours which customers won’t get anywhere else. Apart from providing high-quality products and services, give your audience a better shopping experience, enable customization, personalize your approach and be their constant support at any point in the sales funnel.
No matter who you are, use this opportunity to build your brand identity, expand your reach and boost your ROI.