INFOCLUTCH | DECEMBER 15, 2016
The leads you immediately encounter aren’t conversion ready and their numbers slightly peek over 50%. Hence, the need for lead nurturing becomes an essence. Lead nurturing through email allows a greater level of personalization due to the sheer volume of users present within this platform.
Marketers are upbeat about the lead nurturing emails over individual emails because the former makes a quantum leap in terms of engagement.
Let me walk you through these stunning ways to inflate your conversion rates through the email campaign.
It is vital to do the adequate groundwork while setting a stage for the first rendezvous. It matters how you pull off the first time from click to close.
Start with a lively introduction and let them know why your email has made its way into their mailbox. A shrewd recipient can sense deceit should your justification lack premise. Additionally, it is imperative to indicate contact information that allows reverting to you.
In the second email, replace the rhetoric with a strong willed discourse that addresses the pain point. Evoke reader’s thoughts through real instances that are circumstantial. It may be a simple obstacle or a serious challenge manifesting existing strategy.
In the third email, turn their attention to your services by providing valuable insights that will help them understand the benefits and features of your offerings. It simplifies decision-making at the time of sales closure. Reviews are vital for reinforcing the trust. If there are positive reviews across the Internet, you may highlight them to assert the credibility. Let them know how other clients in the past have made success by applying your solution.
After thoroughly educating the recipients, roll out offers and bonuses for subscribership. It would entice the recipients to make the purchase.
If you have captured leads through introductory programs, you can start the lead nurturing.Thank the recipients who subscribe through the initial email appreciating their efforts. You may bolster the felicitations through generous offers. It cultivates positive setting where prospects feel valued.
The following email must highlight the immediate measures that need implementation for the realization of objectives. It could be anything from colorful exploits that maximizes returns to simple tactics that streamline existing functions.
Ultimately, you may highlight the positive customer reviews that are publicly available through social media links and other review websites.
The reward programs are a genuine crowd puller. It is hard to resist educative incentives that can be of some value to the leads. It not only aims to bring them closer to your marketing propositions but also portrays the sender as a trusty resource. The next phase of strategy is the “scarcity tactics.” It is a bolder approach prompting the recipients to take advantage of your resource before it becomes unavailable. Such emails prevent conversations from coming to a grinding halt. Deadline driven rewards stimulate psychology making them more appealing to the audience.
Be prompt in understanding the problems faced by the prospects. It allows you to assist them by suggesting ideal solutions that pull them out of the difficulty. Understanding a variety of problems could add to your expertise in a multitude of scenarios.